Quinoa and the Ugly American Consumer

A quinoa salad, the latest sneeze among boutique eaters who are mostly oblivious to the consequences of their enthusiasm. (Photo by Karen and Brad Emerson/Flickr)

The epigraph for the book The Ugly American, an account of the destruction wrought by American good intentions in Southeast Asia, is a quote from Graham Greene (in which the word “dumb” means incapable of speech, not stupid): “Innocence is like a dumb leper who has lost his bell, wandering the world, meaning no harm.” A new incarnation of the syndrome, the Ugly American Consumer, wanders the world bestowing money on its natives, presuming that he is bestowing blessings. Case in point: quinoa. Continue reading